There was a time when people trusted the news without any doubt as to its veracity. The phrase “I read it in a newspaper, so it must be true” was not uncommon. But as stories leak on how much control governments exert over the media, and often how little research is done before sensational stories are published, people now trust the news media less and less.
News media companies could certainly employ better PR practices to boost their image. However, there are far more important changes they can make to improve their reputation and rebuild trust.
Crisis PR & Crisis Communications
By Editorial Team3 min read
Can PR Solve the Lack of Public Trust in the News Media?
By Editorial Team3 min read
There was a time when people trusted the news without any doubt as to its veracity. The phrase “I read it in a newspaper, so it must be true” was not uncommon. But as stories leak on how much control governments exert over the media, and often how little research is done before sensational stories are published, people now trust the news media less and less.
News media companies could certainly employ better PR practices to boost their image. However, there are far more important changes they can make to improve their reputation and rebuild trust.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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