Central Bank of Swaziland Issues Media Management RFP

Central Bank of Swaziland Issues Media Management RFP

The Central Bank of Swaziland has issued an RFP for a Media Management Solution.

Since the Emalangeni was introduced on 6th September 1974, the Central Bank of Swaziland has been issuing the country with their very own banknotes and coins. Gaining and maintaining public confidence in the currency is a key role of the Central Bank of Swaziland and one which is essential to the proper functioning of the economy. This is a role which the Bank takes very seriously. The Central Bank of Swaziland aims to always have only good quality banknotes in circulation. This helps to maintain confidence in Swaziland’s currency by making it more difficult for counterfeit banknotes to be passed or remain in circulation.

The Central Bank of Swaziland’s mission is to foster financial sector stability conducive to economic development in Swaziland. The Bank strives to be amongst the top five leading Central Banks in the Eastern and Southern African region based on very strict Values of Performance Driven, Accountability, Integrity and Open Communication in its operations, members of staff and stakeholders.

The Bank plays a central role in achieving financial stability through sound monetary policy and a sound and efficient financial system through regulation and supervision of the financial sector in the country. Research on monetary, financial and economic matters is conducted continuously to support monetary policy formulation. The Bank also carries the sole mandate of issuing and redeeming currency, including holding and managing foreign exchange reserves while also being the bank of the Swazi government. Furthermore, the Bank facilitates the development and operation of an efficient national payment system, and acts as lender of last resort to financial institutions while facilitating the development of domestic financial markets. The Bank also strives to strengthen stakeholder relationships in the country.

It is in this regard that the Bank is looking to engage a media intelligence company to supply a media management solution that will monitor and manage its brand presence across online, social, print and broadcast media globally, from one centralised platform.

The solution should be able to:
• Create content once and distribute across multiple platforms in a single workflow
• Build audience share and increase ad revenue by engaging audiences across more relevant platforms
• Maximise client communications efficiency and effectiveness with regards to media distribution to stakeholders
• Get stories out as they unfold through social media and websites—even before TV broadcasts
• Automate and streamline publication to the web, mobile devices, and social channels
• Submit automated weekly and or monthly media reports
• Submit daily media alerts
• Have a global media contact database and press distribution tool

Proposal due by September 30 to:
Central Bank of Swaziland
Mahlokohla Street
Mbabane, Swaziland (H100)
Tel: [+268] 2408 2000
Email: info@centralbank.org.sz

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