Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.
Seventy-plus celebrity PR case studies, indexed by sector and discipline, from Kim Kardashian and the Kardashian archive to Timothée Chalamet's press-tour-as-performance to Bethenny Frankel's reality-TV founder playbook.
Mike Heller ranks celebrity-brand deals with the Fit Index and AI Casting Index, the research behind Talent Resources, TR Sports, and TR Ventures.
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
