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MWW — Tagged Articles

MWW Re-Brands to "Matter More"

In June 2012, MWW unveiled a new corporate identity — a new logo and a new tagline: "Matter More." The rebrand followed the firm's 2011 management buyout from Interpublic Group and was designed to signal independence, cultural distinction, and a sharper client value proposition. Michael W. Kempner, founder and CEO, framed the move at the time: "After our buy back, it was clear to us that MWWPR needed an entirely new look and feel to match our independence, our pride, and our culture and values… While our tagline is new, our philosophy is not. For more than 25 years, MWW has aimed to

EPR Editorial Team · Jun 3, 2026

Insights & Strategy

PR Agencies and the 2020 Office-Closure Question: A Retrospective

A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.

EPR Editorial Team · Nov 9, 2020

PR Firms & Communications Agencies

PR Firms on Instagram: The 2026 Definitive Feature — From the 2016 Audit to the AI Engine Era

This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.

EPR Editorial Team · Feb 16, 2016

Marketing

The Biggest Flower Companies: 1-800-Flowers, FTD, Teleflora, And The DTC Wave

The simplicity of the digital commerce makes the flower business bigger than ever.

EPR Editorial Team · Dec 8, 2015

PR, AI & Communications News

10 Largest PR Firms in the US & Their Website Traffic

The world's largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do.

EPR Editorial Team · Nov 16, 2015

PR, AI & Communications News

PR Agency Benefits in 2026: From the 401(k) Era to the Modern Talent-Competition Landscape

PR agency benefits in 2026 — the 401(k) competition from 2015 was a snapshot of when defined-contribution plans were the primary differentiator. The current landscape spans parental leave, mental health, flexibility, sabbaticals, equity, and the recognition rankings that compound them.

EPR Editorial Team · Oct 13, 2015

Featured

Top Democratic PR Firms 2026: The Operatives Behind the Party's Communications

The top Democratic PR firms and operatives — SKDK, GMMB, AKPD, Bully Pulpit, Precision Strategies and the shops running Democratic candidate and DNC work.

EPR Editorial Team · May 20, 2015

Industry Leaders

Michael Kempner MWW says Go Mobile Or No Go Nowhere

Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?

EPR Editorial Team · Aug 21, 2013