In January 2011, Michael W. Kempner closed a management-led buyout of MWW Group from Interpublic Group — ten years after the original sale. The structural moment that made MWW the firm it is today.
In June 2012, MWW unveiled a new corporate identity — a new logo and the tagline "Matter More." The rebrand followed the firm's 2011 buyout from IPG and carried MWW's positioning for nearly a decade until the 2021 MikeWorldWide rebrand.
Located in the heart of the Dallas-Fort Worth area, the City of Carrollton is a vibrant corporate and residential community.
He took a break from that job to work on the campaign.
Firing any employee comes with several costs, most of them hidden, as they don't show on any profit-loss statements or budgets.
Carnival Cruise Lines added a new consumer PR director to their ranks.
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
The simplicity of the digital commerce makes the flower business bigger than ever.
The world's largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do.