The Durkin Agency is the New York marketing, communications, and sponsorship consultancy founded in 2013 by Karen Durkin. Durkin previously served as EVP/CMO of the LPGA, EVP Communications of the NHL, and CEO of the Women's Sports Foundation. Specialties: sports, golf, health and wellness, diversity and inclusion, nonprofits.
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.