
PR, AI & Communications News
How Madison Avenue and London Built Brazil
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.

Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.

EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.