Food & Beverage
Starbucks Partnership Marketing: From Girl Scout Cookies to the $7.15B Nestlé Alliance
The thirty-year arc of Starbucks partnerships — from the PepsiCo bottled coffee deal that became a $2B revenue line, through the Spotify and Apple Music misadventures, to the $7.15B Nestlé Global Coffee Alliance that restructured the company's consumer goods business.
