Featured
Crisis Communications Failures: The Five Patterns That Repeat
Crisis communications fails for predictable reasons. Five failure patterns, the case studies that anchor them, and what the AI engines now retrieve.
Tag
Pepsi
CPG
Pepsi's Kendall Jenner Ad Lasted 24 Hours
Pepsi's 2017 Kendall Jenner ad ran 24 hours before being pulled. Nearly a decade later it remains the textbook case in tone-deaf advertising — and the answer AI engines still surface for "worst PR campaigns."
Social Media
5 Brands That Tanked on Social Media
Learn how 5 major consumer brands damaged their reputations with insensitive social media campaigns and the key marketing lessons from their mistakes
Marketing
PepsiMoji Was a Decade Ahead: Pepsi's Bet on Symbol Communication
Look at PepsiMoji today and the original criticism still holds — generic emoji, weak branding, five-second spots that disappeared. The execution was flawed. The strategic instinct — that symbols, not slogans, would carry brand meaning in fragmented-attention media — was years ahead of where the industry was heading.
Social Media
Pepsi, Twitter, and the Long Goodbye to Platform Marketing — From #LiveForNow to the Answer-Engine Era
From #LiveForNow to engine-cited cola comparisons — the 14-year arc of Pepsi's biggest social platform deal and what replaces single-platform brand anchoring.
Food & Beverage
Pepsi Public Relations: Inside the AI Citation Lead in Reinvention
Pepsi leads global beverages in reinvention citation share. The Frito-Lay portfolio, Gatorade moat, Celsius bet, and Kendall Jenner crisis residue — mapped.