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Porter Novelli — Tagged Articles

From PN Sonar to AI Listening: The Three Eras of PR Monitoring

PR monitoring went through three eras: clip-and-coverage, social listening, and AI listening / Citation Share. Porter Novelli's 2013 PN Sonar launch sat in the second era. The third era — measuring what ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews say about your brand — is now the new measurement layer.

EPR Editorial Team · Mar 18, 2013

Crisis Communications

Nissan's 2010 Recall: 540,000 Vehicles and a PR Posture That Aged Badly

March 2010: Nissan recalls roughly 540,000 vehicles worldwide for a brake-pedal pin defect and a separate fuel-gauge fault. Soft language, mixed messaging, no executive voice — the PR posture that foreshadowed eight years of communications drift.

EPR Editorial Team · Mar 3, 2010