PR News
The Dire Need for Specialized Translation Services for PR
Translation companies don't follow, or don't understand industry trends. They survive because translations are, sooner or later, needed, but very few are focused on innovation.
Tag
Porter Novelli
Insights & Strategy
Independent Agencies Benefit from the Merger of Publicis-Omnicom
Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom - the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten years ago, before I founded 5W, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.
PR News
PN Sonar Detects Conversations Across ALL Media Channels
A tool that promises to scan all media channels - print, broadcast and digital media - at the same time, PN Sonar claims to detect all the conversations about a brand.