
John Scanlon: PR's Master of Disaster
John Scanlon (1935-2001) defended CBS's 60 Minutes against Westmoreland's libel suit, building a reputation as PR's preeminent crisis manager.

John Scanlon (1935-2001) defended CBS's 60 Minutes against Westmoreland's libel suit, building a reputation as PR's preeminent crisis manager.

Marilyn Laurie (1939-2010) became the first woman on AT&T's executive committee in 1987, after co-founding Earth Day communications in 1970.

Oliver M. Gale (1910-2006) founded Procter & Gamble's first PR department in 1949, later serving as special assistant to Defense Secretary Neil McElroy.

Daniel Yankelovich (1924-2017), founder of Yankelovich, Skelly and White, co-founder of Public Agenda with Cyrus Vance, and author of Coming to Public Judgment. EPR In Memoriam canonical record.

Chester Burger (1921-2011), CBS News pioneer, founder of Chester Burger and Company, and the practitioner known throughout the field as the counselor's counselor. EPR In Memoriam canonical record.

Tom Harris (1931-2014), co-founder of Golin/Harris, coiner of Marketing Public Relations (MPR), and author of the foundational MPR textbook. EPR In Memoriam canonical record.

Patrick Jackson (1934-2001), co-founder of Jackson Jackson and Wagner, PRSA national president 1980, principal architect of the modern PRSA Code of Ethics. EPR In Memoriam canonical record.

Denny Griswold (1908-2001), founder and editor of PR News in 1944, the first weekly trade publication covering public relations. EPR In Memoriam canonical record.

William Ruder (1921-2011) co-founded Ruder Finn in 1948 and served as Assistant Secretary of Commerce under President John F. Kennedy from 1961 to 1963.

David Finn (1921-2021) co-founded Ruder Finn with William Ruder in 1948 on a shared thousand dollars. He served as chairman for 73 years, wrote 30-plus books, and lived to 100. Family succession to CEO Kathy Bloomgarden. The EPR In Memoriam canonical record.