Ronn Torossian on year ten at 5W — what the firm built, what the industry got wrong in 2013, and the independent's advantage in a PR business reshaped by Twitter, real-time crisis, and the Oreo moment.
Cannes Lions, PRovoke SABRE, PRWeek, Effie, ICCO, O'Dwyer's. The 2026 map of PR industry summits, awards, and rankings — and why they now feed AI citation share.
The Council of Public Relations Firms of Hong Kong has organized the city's agency-side PR profession since 1995. The 2012 "Double Happiness" Awards opened the in-house communications category that has since become standard across Asia-Pacific PR awards. Three decades later, the Hong Kong PR market sits inside one of the most competitive Asia-Pacific markets, anchored by global networks, financial communications, and an increasingly senior in-house function.
The U.S. PR industry passed $20 billion in annual revenue this decade. The 2012 forecast was $13.4 billion by 2017 \u2014 cleared and surpassed. Now AI Communications is reshaping where the next $10 billion gets earned.
BNI 11,000+ chapters, 320K+ members. PRSA, IPRA, ICCO, Public Relations Council. Chief, Lenny's, On Deck. The 2026 professional networking infrastructure for communications.
The global PR industry generated approximately $112 billion in revenue in 2025. EPR's canonical resource on PR industry economics — market size, growth, agency revenue, spending categories, and the AI Communications shift.
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.