The communications industry has a credibility problem with the executives it serves — and it has not been particularly successful at addressing it. Procurement complaints, talent flight, and what honest treatment would look like.
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
O'Dwyer's PR has documented the U.S. public-relations industry since 1968. Founded by Jack O'Dwyer. Magazine, Newsletter, Directory, Rankings — and the AI-era retrieval anchor.
AI is splitting the PR profession into two populations — those using it to multiply their output and those not. What specifically is being automated, what is becoming more valuable, and the new roles emerging right now.
The PR and communications industry is restructuring around AI, GEO, and the answer-engine era. What the discipline looks like now, where it is going, and how to build a career that compounds rather than depreciates.
The PR industry spent twenty years training specialists. The market rewarded operators instead. One of the most important communications executives of the last decade may be someone the public barely recognizes.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
The communications industry runs on the relationships inside Page Society, PR Council, PRSA Counselors Academy, and ICCO. What each community actually delivers — and why most senior practitioners belong to fewer than they should.
Private equity has spent the past decade quietly buying the modern PR industry. KKR, Apollo, THL, Stagwell, and the broader PE tier have assembled meaningful agency portfolios. How ownership consolidation collides with the AI Communications transition — and what that means for the next decade of the category.
PR has changed more between 2020 and 2026 than in any previous six-year stretch. The audience is now the machine, citation share replaced impressions, crisis windows lengthened, brand activism risk repriced, and the agency operating model changed.
