Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
The old saying that birds of a feather flock together still holds weight in today's business world.
As nations around the globe ponder what to do about North Korea's apparent nuclear test, one country is already acting.
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
"This paper presents evidence that the composition of a firm's board of directors can affect the way the firm is covered in the news.
Interpublic Group (IPG) was acquired by Omnicom on November 26, 2025. The historical profile of IPG's standalone PR roster (Weber Shandwick, Golin, DeVries, Powell Tate, R&CPMK, MullenLowe), now distributed across Omnicom Public Relations Group following the February 2026 OPRG restructuring.
The 2026 PR tool stack: Cision (Platinum-owned, owns Brandwatch and PR Newswire), Muck Rack ($1.5B valuation), Meltwater (Altor-acquired May 2024), the post-HARO stack (Connectively, Qwoted, Featured.com), and the AI Communications layer (Otterly.ai, Profound, Athena, Daydream, Goodie AI, Lion).
In August 2015, we here at PR reported that over 72% of public relations professionals are women.
Eighteen months after the $1.8B merger Men's Wearhouse founder George Zimmer opposed, the deal is failing on exactly the point he warned about. Jos. A. Bank comps down 35%. Share price down more than 50%. The governance-and-communications reference case now taking shape in real time.