Insights & Strategy
The Best PR Software in 2026: Cision, Muck Rack, and the AI-Native Stack
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
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insights
Crisis Communications
Brand Consistency: Why Apple Has to Hold the Line When Politicians Do Not
Brand consistency case study with Apple as the through-line. The Johnson & Johnson Tylenol reference. Why political flips and brand flips work on different rules.
Communications States
South Korea's Communications State: Lee Jae-myung, Samsung
South Korea is the world's most concentrated soft-power export economy and the most aggressive corporate-communications market in Asia. Lee Jae-myung's election, the Yoon impeachment, Samsung and SK Hynix in the AI supply chain, and the Korean Wave — inside EPR's National Retrieval Stack™ for South Korea.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Insights & Strategy
Crisis Insurance at 10: Reputation Protection in the AI Era
In January 2016 a new crisis insurance product launched for small and mid-size tourism operators. Ten years later, the category has expanded substantially — cyber-reputation crossover, reputational risk insurance maturation, AI engine retrieval mediation. The 10-year retrospective on reputation protection in the AI era.
Featured
Preparing Business to Survive Global Crisis
Finance experts continue to watch anxiously while China engages in a tug-of-war with itself, amidst a decreasing Yuan and stock market crashes.
PR News
How Mexico Fights Obesity
Despite high rates of poverty in Mexico, over the past few years, the country's rate of obesity skyrocketed.
PR News
New York State To Require Political PR Firms To Register As Lobbyists
This was done in an attempt to increase transparency and keep the public from feeling political decisions were being made in an increasingly covert manner.
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
