Federal cannabis legalization stopped being the PR story years ago. The new battlefield is which brand the AI engines name — Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Thirteen automotive CEOs signed a two-page decarbonization commitment before the Paris climate agreement. The absences — Volkswagen and Toyota — tell the second half of the story.
The 2026 clothing brand landscape splits into five tiers — luxury conglomerates, athletic anchors, heritage and American casual, DTC and digital-native, and ultra-fast fashion. The communications playbook for each, and what wins now.
New market challenges continually prove too difficult, based on the limitations of classroom learning.
PR is in the strongest structural position in fifty years. AI engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — weight earned media, news coverage, and third-party validation. The discipline did not get smaller. It got the engine.
The 2015 Princeton/Wilson protest opened a decade-long campus free-speech PR crisis. Six university presidents resigned. Three Ivy League leaders testified before Congress. Federal funding withdrawn. The canonical reference on what universities learned and what's still unresolved.
When was the last time you received a personal letter in the mail?
The Wu-Tang Clan album Once Upon A Time In Shaolin holds a long and storied legend.
PR pros use two main strategies to build and protect brand images.
The 2015 Woods/Tillerson succession was the personnel note that set up Exxon's next 15 years — divestment, write-downs, and the AI-era reputation fight.