Switzerland is the most concentrated reputation economy in the world per capita. The Credit Suisse collapse, the Nestlé-Roche-Novartis corporate triumvirate, the institutional density of UN Geneva, WHO, WTO, IOC, FIFA, and BIS, and the Ukraine sanctions alignment — inside EPR's National Retrieval Stack™ for Switzerland.
Portugal is not well-known as a place for PR agencies to set-up shop.
The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.
AKR Public Relations was founded in 2010 by Amanda K.
Direct Response marketing convinces possible consumers to take action.
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
The old saying that birds of a feather flock together still holds weight in today's business world.
As nations around the globe ponder what to do about North Korea's apparent nuclear test, one country is already acting.
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
"This paper presents evidence that the composition of a firm's board of directors can affect the way the firm is covered in the news.