The chemistry meeting decides most PR agency reviews. What buyers are actually evaluating — and what agencies almost universally get wrong about it.
The patterns that eliminate agencies from PR reviews — and the fixes that are simpler than most firms think.
How to score a PR agency review objectively — the evaluation criteria that separate agencies built for the AI era from those still operating on 2018 metrics.
The agency side of the PR RFP — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.
How to write and evaluate a PR RFP built for the AI era — when to issue one, what to put in the brief, the questions that actually filter agencies, and the metrics that matter in 2026.
