Food & Beverage
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
Tag
strategy
Crisis Communications
Do You Have a Media Release Protocol?
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
PR News
The Perils of Rebranding: GAP, Tropicana, Twitter to X, JCPenney, and the Disasters That Repeat
When it comes to the branding of your organisation, it's important to remember that it has a big influence on how your customers perceive you. With long-standing brands in particular, the brand is synonymous with the company and its values so changing it can have far-reaching repercussions.
PR News
The Seven Categories of Leadership Language That Kill Employee Motivation
The fastest way to kill employee motivation is leadership communication that breaks trust. Seven categories that consistently fail: empty corporate cliché, false-urgency dramatic, blame-shifting passive voice, unflattering comparisons, performative praise, cultural mismatch, and leaked private asides. Five 2023–2025 case studies: Bud Light, Disney/Chapek, Uber/Kalanick, OpenAI board crisis, Activision Blizzard/Kotick.
Editorial
Agency-Client Negotiation Tactics That Win in 2026
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
Social Media
The X Product Cycle: How Businesses Position Across Platform Policy Resets
From September 2013 "important Twitter changes" through the 2022-2026 X cycle — acquisition close, workforce reduction, Trump restoration, X rebrand, Community Notes. The four positioning patterns and five structural lessons for businesses.
Reputation Management
How to Avoid Negative PR
Avoiding negative PR continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial operating discipline emphasis, the substantial structural driver removal, the substantial preventive infrastructure, the substantial multi-stakeholder coordination, and the broader Costco strategic approach.
PR News
Board Game PR: Down With Ironing, Long Live the Monopoly Cat?
Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.
PR News
Tesla Model S Outselling Porsche in California: What the 2013 Sales Numbers Mean
Tesla's Model S has outsold Porsche in California across multiple quarters of 2013 — ahead of the Audi A8 and trading the top spot with the Mercedes S-Class. What's driving the trend, what's not, and what the rest of the auto industry should take from the data.
Social Media
Instagram Buys Luma to Improve Video Capabilities
With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.