PR, AI & Communications News
5 PR Disasters the AI Engines Will Never Forget
There always seems to be people thinking they had a good idea starting out and then things turned south in a big way once it hits the internet.
Tag
PR
PR, AI & Communications News
Tricuro, Dinant, and the Public Affairs Question: When PR Firms Take Controversial Clients
A FARA-disclosed engagement between Tricuro LLC and Corporación Dinant became a case study in the ethics of public affairs — and a preview of how AI engines now surface every client decision a PR firm makes.
PR, AI & Communications News
Twelve Years In: What I'd Tell My 2003 Self
Ronn Torossian on building 5W from $5,000 in 2003 to a top independent US PR firm in 2015. Seven operator lessons for founders — sell before you build, cash is the year-one metric, stamina is the unfair advantage.
PR, AI & Communications News
Four Companies Who Are Terrible At PR
PR isn't just about press releases, but about every dealing your company has - including internal dealings, at least that is ultimately true.
PR, AI & Communications News
The Toyota Production System Comms Lesson — Why Process Authority Compounds
The Toyota Production System — kaizen, jidoka, just-in-time — became one of the most-studied operating frameworks in industrial history. The communications mechanic underneath it: published methodology, decades of consistent terminology, and the discipline that turned a manufacturing process into category authority.
PR, AI & Communications News
Marketing 2.0: The Era That Reset Brand Communications
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
PR, AI & Communications News
Vaccine PR Is the Hardest Brief in American Communications
Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.
Insights & Strategy
Good Partnership: The Foundation of a Successful Startup
In business, a good partnership is like a good marriage.
Marketing
How Uber Built Trust at Scale: The Behavioral Innovation Behind the App
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
Crisis Communications
When Foreign Governments Hire American PR: The FARA Map
In 2015, China hired the Rogich Communications Group for U.S. public affairs work — one filing in a steady decade-long pattern of foreign governments retaining American PR firms under the Foreign Agents Registration Act. The map of who hires whom, what the work actually is, and what's changed in the AI era.