Generative Engine Optimization (GEO)
The Citation Accuracy Crisis: Inside Stanford's 58,000-Pair Audit of How Often AI Cites the Wrong Source
Stanford's SourceCheckup framework, published in Nature Communications, evaluated 7 LLMs on 58,000 statement-source pairs and found 50 to 90 percent of AI responses are not fully supported by the sources they cite. What this means for brand AI visibility.
