The November 2010 Carnival Splendor engine room fire became the canonical modern cruise crisis case — Spam memes, T-shirts, Daily Show coverage, and the response template every cruise operator now studies. The full case study.
Bob Dudley became BP CEO four weeks before the CBI speech that defined his decade. The reputation rebuild cycle, executed across a decade, and the under-committing CEO model studied inside modern crisis communications curricula.
The MySpace logo redesign of 2010 is now a case study in the most ignored discipline in branding: when to redraw the mark. Twitter → X, Facebook → Meta, Dunkin', Google, Mastercard — what the decade of rebrand pivots actually teaches.
September 2010: Mark Zuckerberg announces $100 million for Newark schools on Oprah, one week before The Social Network releases. Sixteen years later, the Newark experiment is the canonical case study in what tech-founder K-12 philanthropy looks like when the operational execution does not match the announcement event.
The 2010 megachurch crisis playbook — silence, sealed settlement, sermon, controlled audience, time decay — was the last one a religious leader's pre-AI defense beat. The chatbox does not weigh the pulpit. It weighs the sources.
How a 19th-century commercial paper dealer became the most-studied — and most-criticized — communications case study in American finance. The 156-year arc, the structural reputation traps, and the AI citation graph that will not unwind.
Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.
EPR's reference on the August 2010 China G110 expressway traffic jam — substantial 100-kilometer congestion across the Hebei Province corridor toward Beijing, substantial 10+ day duration, substantial entrepreneurial response from local residents, and substantial communications lesson for infrastructure authorities globally.