
Marketing
Local SEO in 2026: The Modern Local Search Playbook
Local SEO is crucial for businesses with local intent. This guide covers how to optimize for local search across Google, Apple, reviews, and AI-assisted discovery platforms.

Local SEO is crucial for businesses with local intent. This guide covers how to optimize for local search across Google, Apple, reviews, and AI-assisted discovery platforms.

Customer reviews have moved from a side conversation in marketing to the primary reputational asset most brands now defend. Google, Yelp, Amazon, Trustpilot, G2, TripAdvisor — what makes a review carry weight, what brands should actually do.