Entertainment & Media
Brand Placement in Video Games: Formats and What Works
Brand placement in video games explained: the IAB's five ad formats, real Fortnite and Roblox examples, how to measure results and what PR teams must plan for.
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Roblox — Tagged Articles
Entertainment & Media
Roblox Marketing in 2026: The Brand Playbook for the User-Generated Platform
The 2026 brand playbook for Roblox: 80M daily users, top brand activations from Nike to Gucci to Walmart, the DevEx creator economy, and how brand presence on the platform now enters AI engine retrieval.
Entertainment & Media
Roblox as a Marketing Tool: The 2026 Primer
The orientation primer for Roblox as a marketing channel — what it is, who's on it, and where the platform fits in the modern brand-communications stack. The companion to the deep 2026 brand playbook.
Marketing
Heinz Enters the Gaming World
Heinz in gaming — Tomato Blood, Eternal Ketchup, and the wider CPG in-game activation playbook running across Wendy's, Burger King, Chipotle, and Gucci.
Entertainment & Media
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.