Reputation management has shifted. Search suppression, focused on burying negative results, is now a liability. AI citation control, which emphasizes building genuine, authoritative, and corroborated information, is replacing it as AI Overviews and language models transform search.
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
Generative Engine Optimization (GEO) is a new discipline focused on optimizing a brand's presence to be retrieved and cited by answer engines like ChatGPT and Gemini. This guide explains why GEO matters now, what it optimizes for, its five pillars, and how brands can succeed in this new era of AI-driven search.
