Three brands. Three operating models. One category. Aman, Six Senses, and Rosewood run the top of ultra-luxury hospitality — and the AI engines now decide which one gets named first.
IHG Hotels & Resorts (NYSE: IHG) is the price-tier breadth leader. 6,500 properties, 19 brands from ultra-luxury Six Senses through Holiday Inn Express. CEO Maalouf since 2023.
The canonical resort marketing cases — Aman, Four Seasons, Six Senses, Auberge, Rosewood, Edition, Maybourne, Belmond, Cheval Blanc, Soneva — read through the Citation Share lens. The shared features that built the modern resort category now compound into AI citation.
The Instagram era in travel ended quietly. Discovery moved to AI engines. The Travel Citation Stack, why Condé Nast Traveler and Travel + Leisure still set the anchor, the hospitality brands with the deepest citation footprints, and what travel social now does — and doesn't do.