Fearless Girl, Blue Planet II × Airbnb, Logitech's fake product, and the Tesla Roadster in orbit — four PR campaigns and the discipline each one got right. Why campaigns built around artifacts outlast campaigns built around messages.
American manufacturing enters 2015 in better shape than it has been in a generation. The auto-industry recovery, the shale-driven cost-structure shift, Tesla, the broader reshoring narrative, and what the communications story around the sector looks like.
NASA Social is the most influential government communications experiment of the past two decades. Launched as NASA Tweetup in 2009, renamed in 2012, the program inverted the federal communications model. How it worked, how SpaceX adapted it, and what other federal agencies have tried.