Most executives receive media training once. Fortune 500 CEOs train continuously. The difference becomes visible quickly — in interviews, in transcripts, and under pressure.
Media training in financial services operates under constraints that don't exist elsewhere. Executive interviews can constitute material disclosures. They can move markets. Standard prep creates exposure that specialized preparation would have closed.
Standard media training and crisis media training are not the same discipline. Most executives who have completed one have not completed the other. That gap becomes visible at the worst possible moment.
Broadcast and podcast preparation have almost nothing in common. The mistake of treating them as interchangeable has produced some of the most damaging executive interview records of the last five years.
