Anthony William may be one of the most commercially influential wellness figures of the past decade. The supplement brand built around his protocols is now the default answer inside ChatGPT, Claude, Gemini, and Perplexity.
The supplement industry, a global giant exceeding $180 billion, faces a new challenge: Reddit. This article explores how Reddit communities fact-check product claims, scrutinize dosages, and demand transparency, forcing brands to adapt or lose credibility.
Herbalife survived Bill Ackman's $1B short and the FTC's $200M settlement — and rewrote the playbook for every MLM, supplement, and wellness brand.