Google has secured a substantial procedural win in the Department of Labor gender pay discrimination case. The DOL data request, the administrative law judge's ruling, the broader gender pay context, and Google's communications posture. What the broader technology industry communications category should be taking from the situation.
In 2017, Renault committed €20 billion to electric vehicles — one of the boldest early EV bets from a legacy automaker. Eight years later, the products exist and the Renault 5 E-Tech won European Car of the Year 2025. The brand-story work to match remains the priority.
The U.S. automaker presence in China has collapsed in less than a decade. GM's China sales down materially from the 2017 peak. Ford has retreated. Tesla under pressure. And BYD, NIO, Xpeng, and Xiaomi Auto are now the structural threat to Western automakers' global business.
Tesla is days away from one of the most consequential product reveals in its corporate history — the Model 3, scheduled for March 31. The Tesla PR team — small, frequently turning over, founder-led at the top — is one of the most-watched communications functions in the auto industry.
Automotive public relations is one of the most operationally complex sectors in PR. The major OEM communications operations — Toyota, VW, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, FCA, Tesla — the six sub-disciplines, the press pool, and what separates strong automotive PR operations.
American manufacturing enters 2015 in better shape than it has been in a generation. The auto-industry recovery, the shale-driven cost-structure shift, Tesla, the broader reshoring narrative, and what the communications story around the sector looks like.
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
Marketing and public relations are different disciplines that are converging in practice. What each one actually does, where they overlap, where they conflict, and how brand leadership should think about the coordination question heading into 2015.
EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.
BMW's February 2011 launch of the "i" sub-brand with i3 and i8 concepts — the earliest premium-EV positioning move by a legacy German OEM, and what happened when the sub-brand met a decade of Tesla scaling.