Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.
The real estate crisis communications playbook: property casualty events, tenant safety, eviction crises, fair housing investigations, developer governance failures, REIT activist attacks, and the local community as the long-term audience.
