B2B Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
Tag
Thought leadership
B2B Marketing
The Speaker Bureau Strategy for B2B Brands in 2026
The conference industry has changed. Learn how B2B brands can adapt their speaker bureau strategy to the new landscape of vertical conferences, hybrid formats, and evolving metrics to achieve executive thought leadership and a strong return on investment in 2026.
B2B Marketing
AI Is Making B2B Marketing More Efficient and Less Effective
AI is making B2B marketing more efficient and less effective. The productivity gains flow to every competitor. Content converges. Differentiation gets harder precisely as production gets faster. Only 12% of B2B marketers rate their content as highly effective per CMI. The reset, the scarcity of conviction, and what the strongest teams do differently.
Generative Engine Optimization (GEO)
How Named Experts Beat Their Firms
The named-practitioner pattern is the most consistent finding across all 19 Citation Share studies. Named individuals out-cite their institutions on expertise queries. The complete five-component framework for building it.
Startups & Venture
Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors
Startup founders often misunderstand public relations, focusing on company promotion rather than elevating themselves as industry authorities. This article explains how successful PR campaigns position CEOs as thought leaders, attracting investors, media, and customers, and fostering long-term credibility and influence.
AI Communications
AI Communications for Founders
AI Communications is the discipline of building authority across AI answer engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. This article explains why founders need a distinct AI Communications strategy, separate from their company's, to manage their personal reputation and influence the information presented to investors, recruits, journalists, and board members.
Insights & Strategy
LinkedIn Thought Leadership: A 2026 Playbook
The platform has gone through several phases. The early professional networking era was about resumes and recruiting. The middle period — roughly 2015 through 2020 — was about content marketing, with brand pages doing most of the publishing work. The current phase, which has been
Social Media
LinkedIn in 2026: The B2B Operational Playbook
LinkedIn in 2026 is the most consequential B2B communications surface in the world. The 2026 operational playbook — headlines, content cadence, long-form articles, connection strategy, and how LinkedIn content now feeds the AI engines that answer B2B buyer queries.
Industry Leaders
Turning CEOs Into Thought Leaders
A thought leader's journey on LinkedIn begins with a well-optimized profile.
Corporate Communications
Executive & Founder Branding: The Discipline, the Channels, and the AI Communications Era
EPR's pillar on Executive and Founder Branding — the discipline, the six channels, the AI retrieval mechanics, and why the principal is now a Citation Share asset.