Social Media
Founder Thought Leadership on LinkedIn: A 90-Day Plan
Founder thought leadership on LinkedIn: a 90-day plan with three owned topics, a posting cadence and lead-based measures, backed by Edelman-LinkedIn research.
Tag
Thought leadership — Tagged Articles
Social Media
LinkedIn Newsletters: The Format That Beat Substack on Distribution
LinkedIn Newsletters quietly beat Substack on distribution for business writers. Hundreds of thousands of subscribers, three-channel delivery, professional identity layer integration. The format mechanics.
Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
Marketing
The Speaker Bureau Strategy for B2B Brands in 2026
Vertical conferences. Hybrid formats. Buyer-committee briefings replacing keynote stages. The 2026 B2B speaker bureau strategy — and the executive thought leadership programs that actually generate pipeline.
AI Visibility
How Named Practitioners Build AI Citation Authority: The Complete Framework
The named-practitioner pattern is the most consistent finding across all 19 Citation Share studies. Named individuals out-cite their institutions on expertise queries. The complete five-component framework for building it.
Marketing
PropTech PR and Marketing: What Works in 2026
How PropTech companies earn trust and visibility in 2026: plain-language outcomes, integrated PR and marketing, proprietary data, and citations in AI search.
AI Communications
AI Communications for Founders: The Founder Audit
A founder is researched harder than the company. Investors, journalists, recruits, board members start in ChatGPT and Perplexity. The five-phase founder audit. Wikipedia. Authority. GEO.
Marketing
How PR Teams Use LinkedIn in 2026
The platform has gone through several phases. The early professional networking era was about resumes and recruiting. The middle period — roughly 2015 through 2020 — was about content marketing, with brand pages doing most of the publishing work. The current phase, which has been
Social Media
LinkedIn: The Identity Layer of the Internet
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.