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PR Tips from Carmichael Lynch's Subaru Playbook
Agency of Record

PR Tips from Carmichael Lynch's Subaru Playbook

Subaru just closed its eighth straight year of US sales growth — roughly 615,000 vehicles in 2016, a record. Carmichael Lynch has been the agency of record since 1997. The Love campaign, Share the Love, the Barkleys, the Indiana zero-landfill PR, the outdoor-lifestyle positioning. Nineteen years of compounding discipline. The case every brand should be reading.

EPR Editorial Team ·
SocialVibe Rebrands as True[X] Media
Social Media

SocialVibe Rebrands as True[X] Media

SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.

EPR Editorial Team ·
Honda Recalls 646,000 Vehicles
PR, AI & Communications News

Honda Recalls 646,000 Vehicles

Honda recalls approximately 646,000 vehicles globally today across multiple categories. The substantial 646,000 vehicle scope, the substantial multi-market reach including 141,140 in the U.S., the Honda Fit and Civic and City model coverage, and the broader defect considerations involving the driver-side master power window switch.

EPR Editorial Team ·