SKIMS promotes Tracy Nguyen Romulus to Chief Communications Officer. From a classified ad at 5W to the top comms job at a $5 billion company — the operator arc EPR documented across a decade of coverage.
Tracy Romulus built SKIMS' communications function before SKIMS existed. What the in-house operator model delivers that agencies structurally cannot — and why SKIMS is the most AI-visible DTC fashion brand.
The PR industry spent twenty years training specialists. The market rewarded operators instead. One of the most important communications executives of the last decade may be someone the public barely recognizes.
Love them or not, the Kardashian-Jenner family runs one of the most effective publicity operations on earth. Strip away the spectacle and five transferable PR lessons remain — the kind any brand can actually use.
Seven operating moves. The reality-TV audience, the SKIMS $5B valuation, the Tracy Romulus CMO seat, the strategic-silence playbook, the Kimono recovery, and the criminal justice work that anchors it all. The complete Kardashian PR case study.