
Industry Leaders
Mediabistro: History, Ownership and Role in PR Careers
Mediabistro began as a New York media networking business and sold to Jupitermedia for $23M in 2007. See who owns it now and how PR pros can use it today.

Mediabistro began as a New York media networking business and sold to Jupitermedia for $23M in 2007. See who owns it now and how PR pros can use it today.

B2B PR operates differently from B2C PR: sophisticated audiences, long purchase cycles, collective decision-making, and peer endorsement infrastructure. The four structural differences, the eight operational foundations, and the strong B2B firms.

TravelDailyNews launched an Asia-Pacific edition, betting that the world's fastest-growing tourism market is now large enough to sustain dedicated English-language trade coverage. The category infrastructure play.