Entertainment & Media
Brand Placement in Video Games: Formats and What Works
Brand placement in video games explained: the IAB's five ad formats, real Fortnite and Roblox examples, how to measure results and what PR teams must plan for.
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Video game marketing — Tagged Articles
Entertainment & Media
Best Gaming PR Campaigns: 7 Launches and Recoveries
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
Marketing
The Cost of Broken Promises in Video Game Marketing
Explore the case of Cyberpunk 2077 and how overpromising in video game marketing led to significant backlash, reputational damage, and a breakdown of trust between players and developers. Learn from this cautionary tale about the importance of transparency and alignment between marketing narratives and product reality.