Social Media
How PR Teams Use YouTube in 2026
How PR teams actually use YouTube in 2026: creator relationships, captions and chapters as retrieval infrastructure, and where the AI engines fit in.
Tag
video marketing — Tagged Articles
AI Visibility
Video Is the New Citation: Vlogging in the AI Era
Vlogs aren't content anymore. They're training data. How video becomes the answer inside ChatGPT, Gemini, and Google AI Overviews — and what brands have to do differently.
Marketing
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.