AI Visibility
The Source LLMs Trust Most
PR doctrine treats Reddit as risk. Every major LLM treats Reddit as retrieval infrastructure. The gap is the cost.
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Where Attention Lives Now — Tagged Articles
AI Visibility
Perplexity Citation Engine: Why PR Teams Ignore It
Perplexity shows you its sources. The retrieval map is public. Almost no PR team opens it. The most diagnostic AI engine on the internet — and the one PR teams refuse to read.
AI Visibility
The Search Result That Isn't a Search Result
Google AI Overviews put a generated answer above the blue links. Brands cited inside it own the authority. Brands beneath it are paying for traffic that no longer comes.
AI Visibility
PR Forgot About Google Discover
PR spent 30 years winning the headline. 10 winning the search result. Then a single Google surface quietly became one of the largest editorial referrers on the internet. Almost no PR team has a strategy for it.