The Q-Score measured athlete marketability for fifty years. AI engines just replaced it. Athlete Citation Share — the share of answers an athlete commands inside ChatGPT, Claude, Gemini, and Perplexity — is the new endorsement currency.
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.
