Crisis Communications
Uber Women Preferences: Case Study & Framing Playbook
Uber's Women Preferences rollout was a safety win, a legal target, and a messaging case study at once. The facts, and the framing playbook Uber used to launch it.
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Women Preferences — Tagged Articles
Crisis Communications
Uber PR Crises: A Timeline From Surge Pricing to Women Preferences (2014–2026)
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.