Creator Economy
Dax Shepard and Armchair Expert: The Comedy Actor Who Built the Interview Category
The vulnerability format, the Wondery deal, and the Armchair Umbrella podcast network. Why Armchair pulls guests other shows can't.
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Wondery
Creator Economy
SmartLess: The Celebrity-Podcast Deal That Reset The Category
Bateman, Hayes, Arnett. The Amazon/Wondery deal reported at $60M-$80M. The celebrity-podcast benchmark that priced the category.
Creator Economy
New Heights: How the Kelce Brothers Built the $100M Wondery Deal
Wondery paid $100M+ for three years of New Heights — the largest athlete podcast deal in history. Two brothers, one banter format, a Taylor Swift halo, and a new ceiling for sports-creator IP.