Tag

Wynn

The Casino Floor Is Dead. Long Live the Casino Brand.

Total non-gaming revenue on the Las Vegas Strip has dwarfed gaming revenue for two decades — yet most casino marketing budgets still treat the slot machine as the product and the floor as the destination. The structural disconnect between where casinos allocate communications investment and where guests actually experience value. The brand is the entire experience: room, pool, show, meal, service, atmosphere — and gaming as one component of a much larger value proposition.

EPR Editorial Team · Jun 15, 2026

Gambling

The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever

Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.

EPR Editorial Team · Mar 6, 2026

Gambling

Casino Public Relations: EPR's Coverage of MGM, Caesars, Wynn, Las Vegas, Macau, and the Industry

Casino is the oldest gambling category and the most brand-shaped. MGM, Caesars, Wynn, Macau, Vegas, integrated resorts, online casino. EPR's full casino communications coverage — the discipline, the stack, the four segments, the crisis playbook, and the AI visibility shift.

EPR Editorial Team · Dec 14, 2024

Communications States

Nevada's Communications State: Vegas, $80B, the Gaming Reset

Nevada is a $230B economy organized around one 4.2-mile stretch of asphalt and the most disciplined destination-marketing operation in the U.S. The EPR Communications State profile.

EPR Editorial Team · May 10, 2017