Technology
Google's Biggest Reputation Challenges
Inside Google's 2026 reputation profile — antitrust, privacy, AI lawsuits, publisher disputes, employee culture. The Everything-PR reference page.
EPR Editorial Team
EPRTecheverything-pr.com/technology-pr
AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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What's new in Tech
Technology
Tesla Bumped From Top Spot
Jul 25, 2017
Technology
Uber's Self-Driving Arc: From Otto to the Waymo Lawsuit, the Tempe Fatality, and the Platform-Host Pivot
Jun 15, 2017
Technology
Snapchat: The Gen Z & AR Distribution Layer
Jun 15, 2017
Technology
Verizon and Yahoo Brace for Layoffs
Jun 14, 2017
Technology
GE CEO Makes a Bold Political Statement
May 18, 2017
Full Archive
All articles in Tech
287 articles
Technology
Verizon Wants People to Know What They Didn't Know
Verizon has launched the "I Didn't Know Verizon Did That" repositioning campaign — an attempt to substantially broaden public perception of the company beyond its core wireless carrier identity across multiple categories. The brand repositioning emphasis, the technology positioning expansion, the acquisition-driven narrative integration, the video-first storytelling approach, and the broader Addison creative agency partnership.
Technology
The Contractor Trap: Microsoft, Amazon, Google, Nintendo
Microsoft, Amazon, Google, and Nintendo have each absorbed labor-reputation challenges tied to the same employment structure — heavy reliance on contractor and temp workforces. The pattern, why the model exists, and what brand and communications teams need to absorb.
Technology
Pam Edstrom (1946–2017): The Architect of Microsoft's Image
Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped the public image of Microsoft for more than three decades and built the modern playbook for technology public relations.
Technology
Uber, Airbnb, and Europe: The Sharing Economy Versus the European Regulatory Architecture
Uber, Airbnb, Deliveroo and Europe's regulatory architecture. The 2017 ECJ classification ruling, Aslam, Barcelona's 10,000-license phase-out, EU Platform Workers Directive, DSA, DMA. The most-litigated platform-versus-state confrontation of the decade.
Technology
Boeing Announces Job Cuts
Boeing has announced substantial recent job cuts across multiple categories. The substantial position elimination scope, the voluntary separation package framing, the cost reduction emphasis, the competitive pressure response, the operational efficiency positioning, and the broader strategic logic for Boeing's workforce restructuring.
Technology
The Nadella Reset, Phase 2: Cloud-First to AI-First
In 2014 Microsoft had missed mobile, was bleeding on Surface, and had taken a $7.6B Nokia write-down. The trade press had written off the company. Twelve years later Microsoft is the most valuable public company in the world. The Nadella reset, the OpenAI partnership, the LinkedIn/GitHub/Activision acquisitions, and the bundle math that wins enterprise.
Technology
Amazon's In-House Delivery Bet: How DSPs Built a Top-Three US Carrier
Amazon's 2017 CVG hub announcement was the inflection point. By 2024, Amazon Logistics delivered 6B US packages — more than UPS, more than FedEx Ground.
Technology
Business Wisdom Library
Recently, Forbes published a Top 10 list of the best executives in the business world.
Technology
Dr. Armin Tehrany: NYC Orthopedic Surgeon, Mount Sinai Faculty, Film Producer
Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.
The Guide
Tech: a complete overview
By EPR Editorial Team·Industry briefing
Frequently Asked Questions
What is EPR Tech?▾
The technology publication of the Everything-PR network, covering AI communications and PR for technology since 2009.
What does EPR Tech cover?▾
Enterprise SaaS, AI, consumer tech, and venture-backed startups — plus product comms, analyst relations, and crisis and AI visibility.
What is AI communications in technology?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for technology brands.