Technology
Amazon in India: Flipkart, Reliance Retail, and the $7B Bet
Amazon entered India in 2013 and committed $6.5B-plus. Walmart bought Flipkart in 2018 for $16B. Reliance Retail entered the war. Amazon now runs third.
EPR Editorial Team
EPRTecheverything-pr.com/technology-pr
AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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Apple Sues Qualcomm for $1 Billion
Jan 25, 2017
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Samsung's 2016: Note 7, the Lee Jae-yong Bribery Case, and the Year That Reshaped Korean Corporate Governance
Jan 16, 2017
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Mac dealing with disappointing MacBook Pro reviews
Jan 12, 2017
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Twitter Briefly Suspends Its Own CEO Jack Dorsey
Dec 1, 2016
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Munich Built the DSA
Nov 18, 2016
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Technology
Verizon Pushes Upgrade Fee Across Wireless Customers
Verizon has announced a substantial recent upgrade fee charging $20 on every phone upgrade across multiple categories. The $20 standard fee structure, the $30 under-contract customer fee, the standard retail channel application, the operational framing including processing cost recovery, and the broader strategic logic for Verizon's premium pricing positioning.
Technology
Verizon Cutting Jobs as the Market Sours
Verizon continues to navigate substantial recent workforce restructuring as the broader telecom market continues to develop. The voluntary separation package architecture, the substantial position elimination scope, the early retirement incentive integration, the severance package coordination, the retraining stipend integration, and the broader strategic logic for Verizon's operating cost discipline.
Technology
Amazon Air: Cargo Fleet, Drone Status, and the Logistics Bet
Amazon Air started with 40 Boeing 767s leased in 2016. Now 110+ planes, MK30 drones flying in two US cities, and a logistics arm that rivals UPS.
Technology
The Galaxy Note 7 Recall: How Samsung Absorbed a $5.3B Hardware Crisis Without Breaking the Brand
The Galaxy Note 7 recall — six weeks from global launch to permanent product discontinuation, the FAA aviation ban, and the canonical hardware crisis case of recent quarters. Samsung's communications response, the strategic decision to discontinue the flagship product, and what the broader corporate communications category should be taking from the case.
Technology
The 2016 Emmys: Streaming Arrives as a Peer, Not an Experiment
The 68th Primetime Emmys confirmed what trade press has been saying — streaming is no longer the experimental tier. HBO still led the field, but Netflix went in with 54 nominations, Amazon with 16, and the gap is closing every year. The People v. O.J. Simpson swept limited series for FX. Tatiana Maslany finally won. The communications budgets are following the prestige.
Technology
How Crowdfunding Campaigns Compound After Funding — The 2026 Kickstarter PR Playbook
Kickstarter has processed $8B+ in pledges across 250,000+ projects. The 2026 crowdfunding PR playbook — pre-launch creator partnerships, category-authority earned media, AI engine retrieval — for converting funding events into long-term category leadership.
Technology
Cadillac's Long Push for Youthful Appeal — Lyriq, Celestiq, F1
The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a "stuffy" alternative.
Technology
NASA Public Relations: How the Civil Space Agency Built America's Most Trusted Federal Brand
NASA built the strongest civilian federal brand in the United States across seven decades — from Mercury through Apollo to Artemis. The PR architecture, the crisis cases (Apollo 1, Challenger, Columbia), and what other agencies study.
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Frequently Asked Questions
What is EPR Tech?▾
The technology publication of the Everything-PR network, covering AI communications and PR for technology since 2009.
What does EPR Tech cover?▾
Enterprise SaaS, AI, consumer tech, and venture-backed startups — plus product comms, analyst relations, and crisis and AI visibility.
What is AI communications in technology?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for technology brands.