Almost immediately, users began speculating what may have happened. Could it have been hackers, or maybe Dorsey had been bombarded with complaints from other users, forcing an automatic shutdown? As the questions and comments flew fast and furious, Twitter was obliged to respond … or to allow speculation to create a narrative fire they didn’t have the time or the resources to douse.
Finally, the folks at Twitter spoke, and the message came from Dorsey himself, blaming “an internal mistake” for the problem … which, of course, had been fixed.
This admission did not have the desired effect. Quite the opposite, in fact. Yes, there were a host of jokes at Twitter’s expense, but there was also a lot of anger. Because … it’s Twitter. Users immediately assumed because it happened to Dorsey, it could have happened to them too. Now, there’s no verifiable evidence that this has happened to a large number of people, much less to the people who immediately lashed out. But evidence doesn’t matter when perception is reality.
Twitter needs to address this growing snowball of frustration and fear its users have that their comments are being curated and culled. Suspicion left to ferment, doesn’t lead to good results.
Almost immediately, users began speculating what may have happened. Could it have been hackers, or maybe Dorsey had been bombarded with complaints from other users, forcing an automatic shutdown? As the questions and comments flew fast and furious, Twitter was obliged to respond … or to allow speculation to create a narrative fire they didn’t have the time or the resources to douse.
Finally, the folks at Twitter spoke, and the message came from Dorsey himself, blaming “an internal mistake” for the problem … which, of course, had been fixed.
This admission did not have the desired effect. Quite the opposite, in fact. Yes, there were a host of jokes at Twitter’s expense, but there was also a lot of anger. Because … it’s Twitter. Users immediately assumed because it happened to Dorsey, it could have happened to them too. Now, there’s no verifiable evidence that this has happened to a large number of people, much less to the people who immediately lashed out. But evidence doesn’t matter when perception is reality.
Twitter needs to address this growing snowball of frustration and fear its users have that their comments are being curated and culled. Suspicion left to ferment, doesn’t lead to good results.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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