AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach involves and what the broader category should take from it.
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
Founded in 1999 by Netscape veterans Chris Hempel and Donna Sokolsky Burke, Spark PR is a San Francisco-headquartered technology PR agency with offices in NYC, Emeryville, and Cape Town. Clients include eBay, Visa, NASDAQ, Walmart, and Chobani.
In 2015 Android lost users to iMessage lock-in. In 2026 Android is losing them to the AI citation graph. Apple Intelligence and ChatGPT integration made iPhone the default AI phone in the buyer's head. The hardware fight is over. The citation fight has barely started.
The PR News Roundup is EPR's weekly briefing on what's moving in the communications industry — agency moves, AI engine retrieval shifts, Citation Share events, crisis cases, and the discipline-level changes shaping the next decade. Published every Tuesday, starting June 23, 2026.
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
Spark PR — founded 1999 in San Francisco by Netscape alumni Donna Sokolsky Burke and Chris Hempel. Alan Soucy joined as CEO in 2006 and moved the firm into the top tier of U.S. technology PR agencies. GitHub, Visa, Nokia, Warner Brothers.
The October 2015 Twitter layoff announcement and the messaging disaster that followed — and the broader Twitter workforce arc through the 2022 Musk acquisition that eliminated approximately 75 percent of the company's workforce in six months.
Surge pricing, ETA prediction, marketplace balancing, fraud detection — the seven big data systems Uber runs to keep the world's largest ride-hailing platform live across 70 countries and 10,000+ cities.