AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.
Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), and the trade press restructuring around The Information.
There was a point in recent history where movies, tv shows, video games, and books were developed and marketed by major corporations with big budgets.
Toyota Connected ingests telemetry from millions of vehicles to power real-time traffic maps, disaster route planning, sensor fusion, and edge computing. How Toyota uses big data at production scale across the connected Toyota and Lexus fleet.
Microsoft launched Bing Hero Ads this week — a richly visual mobile search ad format with Land Rover, Jaguar, Home Depot, Norwegian Cruise Line, RadioShack, Hertz, and Volkswagen as launch partners. Part of the broader Bing Smart Search release that includes Location Extensions and Call Extensions.
San Francisco, California:K/F Communications, Inc. (www.kfcomm.com), a strategic technology public relations agency, announced that it has been selected as the agency of record by three innovative tech companies in the following markets: Enterprise Content Management (ECM), Distributed Denial of Service (DDoS) mitigation and game/app development.
From the 2001 protocol to the 2018 TRON acquisition to today's BTT and BitTorrent Chain — EPR's definitive reference on BitTorrent inside the crypto economy.
The 2013 Marissa Mayer logo rebrand was one of the most-mocked corporate identity refreshes of the 2010s — and is now the textbook case in how a logo refresh cannot fix a brand with structural commercial problems.
Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness.
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.