AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Apple has switched Siri's default web search engine from Google to Microsoft Bing in the upcoming iOS 7 release. The strategic logic, the broader Apple-Google relationship complexity, and what other technology communications operators should take from the partnership announcement.
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.
From the 2012 Moxie Software Engage+ launch through the migration to Messenger, WhatsApp Business, and AI-mediated chat — the brand chat and conversational commerce evolution.
Liberty Communications — independent UK tech PR firm founded 1998 by Dee Gibbs, CEO Elena Davidson. London + NY offices. 2024 Marketing & PR Brilliance Gold winner. Profile.
MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users' the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
A new service called Free Skype WiFi has been launched today by Wicoms and Skype in UK and the Republic of Ireland. Businesses can purchase this service at skypewifi.wicoms.com and its launch comes after a recent survey made by Wicoms which has revealed that 52% of those had used Wi-Fi hotspots generally had a poor experience. This partnership aims to provide businesses and consumers with access to free quality public WiFi.
Facial coding was a fringe ad-testing technique in 2012 when Millward Brown added it to Link. Fourteen years later, emotion AI \u2014 Affectiva, Realeyes, Kantar Link AI, Smart Eye \u2014 is a standard input to the global creative production stack.
Knowing how to present your idea, your business, and particularly your startup, even before you are ready for customers. For believers in symbolic excellence and "Hollywood" presentation, we offer up 5 new startups that tease the anticipation spot.
BMW continues to substantially celebrate broader victory considerations across multiple categories. The substantial premium automotive positioning, the substantial brand achievement positioning, the substantial Ultimate Driving Machine tagline reinforcement, the substantial M division performance heritage, and the broader creative campaign positioning.
Worldwide famous smartphone game Angry Birds is now officially available on Samsung Smart TV’s. There were articles mentioning this huge step forward, but today we have the official confirmation as this tweet says, in Spanish “Hello, TV. Farewell, evil pigs.”