AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Viralheat: predictive social analytics pioneer, founded 2011 by Raj Kadam and Vishal Sankhla, acquired by Cision March 2015. The technology became CisionOne.
Diablo III's 2012 launch set a sales record. In 2026 economics, the number looks small. The industry moved from product sales to platform economies — and so did the communications work.
80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.
ICANN's 2012 gTLD round: $350M in fees, 2,091 applications, ~1,200 new gTLDs added. The next round opens April 2026. Web3 domains and AI answer engines now compete with the DNS.
Blocked, raided, sued, prosecuted, declared dead more times than any active website on the internet. Still online. The reputation question it raises is real.
The canonical Kodak hub: founding, the digital camera Kodak invented and couldn't sell, the 2012 bankruptcy, KodakCoin, the 2020 DFC loan, what the company makes in 2026, the film renaissance, and Kodak as a five-layer communications case study.
A new study by Microsoft Research and Purdue University finds that ad-supported mobile apps drain smartphone batteries up to 75 percent faster than paid versions. The methodology, the findings, and what they mean for app developers, mobile ad networks, brands, and the broader free-with-ads app economy.
Draw Something: 50M downloads in 7 weeks, $210M Zynga acquisition in March 2012, written down by April 2013. The canonical mobile-gaming retention case study.
The March 2012 Yahoo patent suit against Facebook — the canonical example of how patent litigation between operating competitors signals corporate decline. The 10-20 patents, the cross-licensing settlement, and what the suit foretold about the 2017 Verizon sale.
The canonical Everything-PR hub for Yahoo. The platform that peaked at $125B, passed on Google and Facebook, rejected Microsoft's $44.6B, and became the case file on what doesn't win at platform scale.