202 Communications is a public relations and content marketing agency specializing in the cable, satellite, telecommunications, and broadband supplier markets. The firm provides media relations, strategic communications planning, and trade-press coverage for technology vendors enabling broadband applications, with a current client roster that has included Perifery (a division of DataCore Software), Broadpeak, Interra Systems, and Triveni Digital.
Originally published July 2012. Updated June 14, 2026.
Snapshot
Agency type: Boutique PR and content marketing firm
202 Communications operates in a category most generalist PR firms can't service well: the technology suppliers behind the cable, satellite, IPTV, and broadband infrastructure that delivers video and data to homes worldwide. These are B2B clients selling to other technology operators, not to consumers. The buyers read TV Tech and Broadcast Engineering, not Adweek. The agency's deep relationships with broadcast and telecom trade press are the moat.
The firm's positioning has stayed remarkably stable across a 14-year window — same focus, same trade-press relationships, same kind of clients (technology vendors enabling broadband applications). In an industry where many specialist tech-PR firms have been absorbed or pivoted to generalist work, 202's stability is itself a competitive advantage: clients know who they're hiring and what they're getting.
Recent client wins reflect the industry shift toward edge computing, AI-enabled media workflows, NEXTGEN TV (ATSC 3.0), and IPTV/OTT delivery: Perifery (the edge-and-AI division of DataCore), Broadpeak (CDN and video streaming), Interra Systems (video quality monitoring), Triveni Digital (ATSC 3.0 security and monitoring).
Why 202 Communications Matters
Most "tech PR" firms speak fluent SaaS, AI, and consumer hardware. 202 Communications speaks fluent broadcast: ATSC, IPTV, video QoE, set-top boxes, CDN economics, encoder/decoder pipelines, OTT licensing. For a vendor in the broadband supply chain looking for a US- and UK-fluent agency that can place coverage in TV Tech and brief journalists at IBC without translation overhead, 202 is the category-of-one operator.
2012 Recognition (Historical Anchor)
The original July 2012 EPR coverage of 202 Communications documented Mariner — an IPTV service monitoring provider — retaining 202 to drive global brand recognition ahead of IBC2012 in Amsterdam. At the time, Marie Jo Thibault, Mariner's director of marketing communications, told EPR: "202 Communications brings a strategic vision and strong relationships with key members of the industry trade press." 202 was retained to handle PR for Mariner's flagship Mariner xVu and frostt platforms. Fourteen years later, the agency operates on the same playbook — boutique focus, deep trade-press relationships, IBC and NAB cycles as the annual anchor.
Key Service Areas
Trade-press media relations for broadcast, cable, satellite, IPTV, OTT, ATSC 3.0
Show support: IBC (Amsterdam), NAB Show (Las Vegas), Convergence India, industry trade events
Strategic communications planning for technology vendors
202 Communications is a boutique public relations and content marketing agency specializing in the cable, satellite, telecommunications, and broadband infrastructure supplier markets. The firm provides media relations, strategic communications planning, and trade-press coverage for technology vendors enabling broadband applications.
Who are 202 Communications' clients?
Notable current and past clients include Perifery (a division of DataCore Software), Broadpeak, Interra Systems, Triveni Digital, NVerzion, Zappaware, Harmonic, and Mariner. The firm focuses on B2B technology vendors selling into the broadcast, IPTV, OTT, and broadband infrastructure supply chain.
Where does 202 Communications operate?
The agency works with US- and UK-based clients across the broadcast and telecommunications industries, with focus events including IBC (Amsterdam), NAB Show (Las Vegas), and Convergence India.
What industries does 202 Communications specialize in?
Cable, satellite, telecommunications, broadband, IPTV, OTT, ATSC 3.0 / NEXTGEN TV, edge computing for media and entertainment, and AI-enabled media workflows.
Why hire a specialist PR firm for broadcast technology?
The trade press serving broadcast and telecom — TV Tech, Broadcast Engineering, IPTV-focused publications — operates on technical fluency. A specialist firm with established journalist relationships and category knowledge can place coverage and brief reporters without the translation overhead a generalist agency requires.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
