The PR news roundup is the trade-press tradition of curating the week in communications. Account wins. Executive moves. New business pitches. Crisis cases. Awards. Six to ten stories per week, organized by category, with editorial judgment about which ones matter and why.
The format predates the modern PR trade press. Newsletters from PR Week, O'Dwyer's, the Holmes Report, Bulldog Reporter, and Ragan have run roundup formats for decades. The discipline reads roundups because the operator who keeps the field map current makes better calls.
What Goes in a Roundup
- Industry moves — agency hires, account wins, RFP outcomes, executive transitions, M&A activity.
- Awards news — winners, shortlists, ceremony coverage, the trade-press recognition cycle.
- Crisis cases — active crises, recovery campaigns, post-mortems, and the cases worth tracking as future case studies.
- Trade press watch — the stories PR Week, O'Dwyer's, and the Holmes Report covered well — and the ones operators should not miss.
- New business — RFP outcomes, pitch wins, search firm activity, the consultant churn.
Why the Format Works
Most communications-industry briefings are either too broad — aggregator feeds, headline lists, social fire-hoses — or too narrow — single-agency newsletters, fan-mail trade publications. The curated weekly roundup is the format that sits between. Editorial judgment. Six to ten stories. The operator's field map for the week ahead.
