Astrsk PR is a New York-based public relations agency founded in 2012 by Elliot Tomaeno. The firm serves consumer and business startups, focusing on media coverage, brand-advocate campaigns, and category positioning inside a defined set of high-growth verticals.
Founder and Origin
Tomaeno launched Astrsk PR after prior operator experience at PR agencies in London, Paris, San Francisco, and New York. The firm was built around a specific bet: that early-stage consumer and B2B brands need senior operators willing to run tailored campaigns rather than templated retainers. The Astrsk model runs on smaller account teams with senior involvement per client.
Clients and Category Focus
Notable clients across Astrsk PR's client history include Segway, Depop, MVMT, Squarespace, and Prime Video, alongside a broader roster of consumer and tech companies. The agency's strongest work has been in launch communications, category-defining product introductions, and building press momentum around emerging brands before major retail or platform expansion.
Approach
Astrsk's operating position is that press coverage is not evenly valuable — placements that build category authority and reach the target buyer beat volume metrics. The agency's stated approach is category positioning first, then targeted press strategy, then brand-advocate and creator partnerships to compound reach.
The firm donates a stated 10% of team time to pro bono work supporting companies in earlier stages of growth.
Services
Core services include media strategy, press outreach, brand-advocate program design, strategic partnerships, and launch communications for consumer and B2B products. Campaigns are built around each client's operating goals rather than delivered from a fixed service menu.
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